Stanley x AFW
Stanley x AWF
Stanley partnered with Australian Fashion Week as a major sponsor, with a fully integrated presence across the event — both physically on the ground and digitally across paid, social and owned channels.
The campaign comprised an online and OOH campaign built around the partnership, running across the week of the event. Daily content was produced from the runway, dressing rooms and on-ground, hosted by Lane Kington, including designer interviews, style takes and daily wrap-ups distributed across digital and social.
The approach was to make Stanley feel like a genuine part of the fashion conversation, not just a logo on a banner. The result was a partnership that lived and breathed across every touchpoint of the event, from the catwalk to the content feed.
Scope: Creative Direction, Campaign, OOH, Content Production, Social & Influencer campaign.
︎ Creative Director
Client: Stanley
Photographer: James Giles
DOP: Leo Harunah