Movember x Gillette
Starring Pat Cummins
Movember x Gillette
‘What Mo Will You Grow’
In collaboration with The Many Australia and Justin Drape's CREATIVITY & COMMERCE, I co-wrote and directed a campaign for Movember and Gillette fronted by Australian cricket captain Pat Cummins.
The film puts a cinematic twist on a simple annual question: Which mo should you grow? Pat faces off with different versions of himself in the mirror, each channelling an iconic moustache from cricket history, from Merv Hughes' handlebar to Boonie's classic bush to the flair of Travis Head.
With help from DippinSauce NYC to bring the iconic mo's to life, the campaign rolled out across TVC, digital and social, supported by a PR and influencer program, alongside a suite of Pat Cummins alternative mo social assets.
Movember is a cause I've long supported, this one was a privilege to make.
︎ Director , Creative
Client Partnership: Movember X Gillette
Talent: Pat Cummins
Agency: The Many Australia
Creative Directors & Writers: The Many Australia, Justin Drape (CREATIVITY & COMMERCE)
Production: Wellcom Creative Production Agency
CGI Animation: Dippin Sauce
Director: Oliver Hammerton
DOP: Jani Häkli
‘What Mo Will You Grow’
In collaboration with The Many Australia and Justin Drape's CREATIVITY & COMMERCE, I co-wrote and directed a campaign for Movember and Gillette fronted by Australian cricket captain Pat Cummins.
The film puts a cinematic twist on a simple annual question: Which mo should you grow? Pat faces off with different versions of himself in the mirror, each channelling an iconic moustache from cricket history, from Merv Hughes' handlebar to Boonie's classic bush to the flair of Travis Head.
With help from DippinSauce NYC to bring the iconic mo's to life, the campaign rolled out across TVC, digital and social, supported by a PR and influencer program, alongside a suite of Pat Cummins alternative mo social assets.
Movember is a cause I've long supported, this one was a privilege to make.
︎ Director , Creative
Client Partnership: Movember X Gillette
Talent: Pat Cummins
Agency: The Many Australia
Creative Directors & Writers: The Many Australia, Justin Drape (CREATIVITY & COMMERCE)
Production: Wellcom Creative Production Agency
CGI Animation: Dippin Sauce
Director: Oliver Hammerton
DOP: Jani Häkli