Messi x Stanley
Messi ‘Locker Room’
To celebrate the multi-year partnership between Stanley 1913 and Messi and the launch of a limited-edition collection, a three-day immersive experience was created on the rooftops of Sydney, in Ultimo's Community Centre, a deliberate choice.
Messi came from humble beginnings, and like so many young athletes, his journey started on a community pitch. Hosting the launch there honoured what he represents as much as the product itself. Fans had the chance to witness world-record trick shot performances, take part in interactive games, and win exclusive Messi x Stanley merch.
The event drew athletes and influencers including Matildas player Michelle Heyman, Western Sydney Wanderers' Sophie Harding, trick shot YouTube star Jed Hockin, and street football champions Sydney Street Crew. The activation was supported by a national social and influencer campaign building to launch, with the Sydney FC hydration partnership further cementing Stanley in Australian sporting culture.
︎ Creative Director
︎ Creative / Event Concept / Social & Influcener Campaign / Content Production
Event Production: Dean Worland