BWS ‘NiceDrops’
BWS ‘Nice Drops’
For BWS’s NiceDrops summer campaign. We created a suite of garments designed for used in the austrailian summer. A Social first campaign, where customers could enter a competition to win the merch via social.
The campaigns concept was based on the insight that access to open spaces is increasingly becomeing a privilage for people living in cities.
We create a simple narrative that saw a group of friends from Sydney’s western suburbs, embark on a journey together, from the city to the ocean.
Director: @visualsbyrazak
DOP: @darlingtonpeters
Stylist: @parmtree
Producer: Max Stanley
︎ Creative Director / Co-Direction
︎ Strategy / Concept / Production / Social
Client: BWS