ACERO
Acero ‘Release Your Potential’
Brand campaign for ACERO, a premium fitness and personal training gym founded by celebrity trainer Jono Castano and CEO Amy Castano.
The campaign, Realise Your Potential, goes beyond the usual sweat and muscle to capture the empowerment that comes from striving to be the best version of yourself.
The films capture the emotional sentiment that drives the founders and a showcase of physical and mental strength.
︎ Creative Director / Director
︎ Brand Platform / Campaign Ideation
DOP: Ari Shanavaz
Music: Vegyn (co PLZ Make It Ruins Records)