Sydney based Creative Director.

My background is in film, music, fashion and advertising, across traditional and non-traditional spaces, including experiential, social and web3 (RIP), always embracing the latest technologies and tools including AI.

I've led teams across creative, design and production, creating campaigns, commercials, content, experiences and brands for agencies and clients in the UK, USA and APAC.

I'm most excited by things that are new and progressive. Conceptual thinking and crafting work that evokes, entertains and says something that resonates culturally.

Previous clients include: EMI Records (Parlophone & Virgin), Apple, Google, Jonathan Saunders, FIFA, Samsung, KIA, Qantas, John Lewis, Movember, Rekorderlig, Nowness, Stanley, Hungry Jack's, Freedom Furniture, Woolworths, BWS.